Asusena Reséndiz takes pride in being a first generation born American citizen of an immigrant family from Rio Verde, San Luís Potosí, México. She was born in the Texas Panhandle and raised in the small town of Petersburg, Texas.


 Her father began his career as a proud farmer and still works the fields to this day. Farming taught the Reséndiz children that economics begins at the dinner table. That same small town would house her mother’s entrepreneurial spirit. 


 In addition to holding down several jobs while still helping her husband on the farm and tending to her children, her mother worked at a local café. In 1991, she was afforded the opportunity of a lifetime and became an entrepreneur by purchasing that very café (which she still owns and manages today). The experience of working in the family business would help them understand the importance of buying and shopping local.


 Growing up and working in the farming and restaurant industry were both critical life experiences for Asusena. It is precisely those experiences that nurtured and prepared her to serve as a chamber of commerce chief executive. She could empathize with the small business owner that faced ongoing hardships and become an agent of support. Everything that Asusena has done since then are simply variations on that theme.


 Asusena was introduced to the nonprofit sector in 2009 when she joined the Irving Hispanic Chamber of Commerce (IHCC) where she honed her leadership and earned her place as a valuable asset in the business community. Identified as a rising star in the industry, she earned the title of President/CEO a year later.


 Under her leadership, she and her team doubled the organization’s operating budget in a three-year period. She would then go on to lead the organization to receive the prestigious 2011 National Chamber of the Year designation by the United States Hispanic Chamber of Commerce (USHCC). She was recruited soon thereafter to serve at the helm of the Fort Worth Hispanic Chamber of Commerce (FWHCC) as President/CEO. In just two years, Asusena would leave her mark by increasing net revenue by 74%.


 Throughout Asusena’s time as a chamber president and CEO, she and her team assisted over 30 Hispanic-owned businesses in obtaining their NCTRCA (North Central Texas Regional Certification Agency) certification, successfully launched 15 Hispanic-owned small businesses throughout Dallas-Fort Worth, and was instrumental in identifying, positioning, and nominating 11 small and medium-size businesses that would receive national, state, and local recognition. She also served as a key advisor to a number of federal, state, and local legislators on a number of Hispanic and small business issues.


 It was because of this proven track record in nonprofit management and business development that Asusena was selected by the University of Notre Dame and the USHCC as their 2014 Master of Nonprofit Administration Fellow–the first Latina recipient of this prestigious honor.


 She subsequently followed her heart to stretch her mind and left North Texas for northern Indiana, moving to focus on completing her master’s degree from the prestigious Mendoza College of Business at the University of Notre Dame. In 2016, she became the first in her family to earn a graduate degree.


 Since returning to Texas, Asusena most recently served as an executive with Brooks Development Authority (BDA) in San Antonio. 


 She was instrumental in ensuring accurate communication with the community regarding BDA’s $23,400,000 approved bond request which served as a line item in the City’s 2017-2022 adopted $850 million bond program; the largest bond election in the history of San Antonio.


 On May 3, 2017, she was appointed by Governor Greg Abbott to serve on the Texas Department of Housing and Community Affairs (TDHCA) Board, where she serves as a member of its finance committee.


 On July 15, 2017, she was recognized among the Maverick PAC Future 40 in Washington D.C. This distinguished award honors and highlights young, conservative professionals. National honorees span several industries. They are recognized as influential leaders and represent the next generation of business, civic, and political leaders. 

 

 Her experience provides an innate level of understanding and perspective of past and present local, state, and federal legislation that impacts our business communities. She has proven to be acutely well-equipped to assist constituencies in effectively navigating an ever-changing political landscape.

 

 Time and again, she has demonstrated the ability to lead economic development initiatives, workforce expansion, public-private collaborative partnerships, nonprofit fundraising, and addressing public policy developments that impact all aspects of business. 


 Asusena has five siblings. Two proudly served our country.  Both men represented the U.S. Army during Operation Desert Storm and Operation Iraqi Freedom (two tours); representing the 82nd Airborne Division and the 36th Infantry.


 A second generation of Reséndiz men currently serve our armed forces. They represent the U.S. Army and the U.S. Air Force.


 She is a graduate of Texas Tech University and served as a two-term president of Sigma Delta Pi Hispanic Honor Society.